The hidden treasures of Japan’s capsule toy development

Nippon Television News Japan

開始：2026年9月27日 07:00　終了：終了時刻未定

Japan’s capsule toy industry is booming, with a market worth nearly ¥196 billion and around 70 companies competing to create the next big hit! From a miniature shaved ice machine that actually shaves real ice to a tiny toilet that really flushes, innovative new capsule toys are capturing the attention of kids, adults, and even international tourists. We go behind the scenes of capsule toy development to see how these popular products are brought to life. Can a young developer with a passion for capsule toys get his dream project approved? Discover the creativity, craftsmanship, and dedication…