Japan’s Sushi Boom: New sushi strategies win over foreign tourists

Nippon Television News Japan

開始：2026年10月24日 18:00　終了：終了時刻未定

As Japan’s sushi culture continues to attract international visitors, sushi restaurants are finding new ways to stand out amid growing competition and a recent slowdown in inbound tourism. From hands-on sushi-making experiences in Tokyo to a unique sushi display at an aquarium in Toyama, businesses are exploring creative ways to showcase the appeal of sushi beyond simply eating it. Originally aired on October 16, 2026 READ the latest news and full transcript on https://www.ntv.co.jp/englishnews/ ********************** ▼Please subscribe to our YouTube channel: https://www.youtube.com/c/NipponT…