Japan’s surprising new souvenirs: What foreign tourists are buying

Nippon Television News Japan

開始：2026年9月20日 07:00　終了：2026年9月20日 07:12

As foreign visitor numbers and spending in Japan reach record highs, souvenir makers are finding new ways to turn everyday Japanese culture into products for international travelers. From miniature restaurant banners and lantern-shaped water bottles to modern takes on traditional crafts and custom smartphone cases made in minutes, this report explores the surprising souvenirs attracting particular attention from Western visitors. Originally aired on August 5, 2026 on news every. READ the latest news and full transcript on https://www.ntv.co.jp/englishnews/ ********************** ▼Please subsc…