Why the book "IKIGAI” introducing Japanese culture became a global phenomenon?

Nippon Television News Japan

開始：2026年9月19日 10:00　終了：2026年9月19日 10:32

The book ‘IKIGAI’ which reflects on Japanese philosophy, has resonated with millions of readers around the world. After discovering the Japanese word “Ikigai,” author Héctor García began to wonder: could having a sense of purpose in life also be connected to longevity? This question led him to Ogimi Village in Okinawa, one of the places in Japan known for its exceptionally long-lived residents. Through conversations with the people living there, he explored the meaning of “Ikigai” — a concept that even we Japanese, living in the age of AI, rarely stop to think about. Why did IKIGAI resonate w…